Privacy Statement

Data collection and processing when accessing our website

When you visit our (‘ZHAOCHEN’) Website (the ‘Website’), access is temporarily stored in a log file. The following data will be collected and stored until an automatic deletion date:

  • Anonymized IP address of the location area of the requesting computer
  • Date and time of access
  • Data identifying the browser software and operating system
  • Website, from where the access to our website came from
  • Name of your Internet access provider

This data is used to enable use of our website, to maintain system-security, for technical administration of the network infrastructure and to optimize our Internet service.


Your Information

We collect and use the following information about you:

1. Information you provide to us

We may also collect and use the following information about you:

  • the content of any email or other communication that you send to this website, for example, when you make enquiries about the Website and its products;
  • information you submit when participating in any surveys conducted by us.

Please note that if you provide us with information relating to another person, you must inform them of our identity, the purposes for which their information will be used and obtain their consent to sharing their information with us.


2. Information we collect automatically (including by cookies).

We automatically collect information about visitors to the Website through cookies and other similar tracking technologies. Cookies are small text files that are stored on your computer. Most of the cookies used by us, are deleted from your hard drive at the end of the browser session (so-called session cookies). Other cookies remain on your computer and allow us to recognize your computer the next time you visit (so-called persistent cookies). If you do not wish to use cookies, you can disable it in your browser. To do this click in the “Help” menu in the menu bar of your browser. There you can find information on how to set that your browser notifies you, when you receive a new cookie and how to disable cookies altogether. If you disable the use of cookies, it is possible that you can not use some or all features of our website, which is why we recommend to accept cookies. For the list of cookies we used, please refer to ‘Cookies and other technologies we use to collect your information’ below.

In addition to information collected via cookies and similar tracking technologies, we also collect other information automatically when you visit the Website. This may include your computer’s IP address (which is automatically assigned to your computer by your internet service provider), operating system, log in times, browser type and information about websites you visited before and after visiting the website, search queries that landed you on the Website, search queries you conducted on the Website and pages and advertisements you viewed and links you clicked on while using the Website.

The information we collect in this manner may be used to recognize the device or browser you use to visit our Website or our third party partners’ websites, but does not directly identify you by name or address. We use this information to better understand how visitors use the Website, for internal reporting purposes and to enhance users’ experiences on the Website.


Cookies and other technologies we use to collect your information


1. Cookies that are strictly necessary for essential Website purposes

These cookies are strictly necessary for essential Website purposes, for example to ensure that your interaction with the Website is uninterrupted and to store information relating to the contents of your shopping cart.

Without these cookies, services you have asked for, like secure login and payment pages, cannot be provided.

To opt out, please see the instructions set out in ‘How to control or delete cookies’ below.


2. Functionality and performance cookies

These cookies serve a variety of purposes related to the presentation, performance and functionality of this Website. Their overall purpose is to enhance visitors experience and enjoyment of this Website.

For example, these cookies help us remember details you entered on a previous visit to save you having to re-enter them. Others enable you to specify your preferred language or other website preferences. Some may also be used to provide services you have asked for such as watching a video or commenting on a product.

To opt out, please see the instructions set out in ‘How to control or delete cookies’ below.


3.Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website.

To opt out, please see the instructions set out in ‘How to control or delete cookies’ below. You can also prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under


4. Social media cookies

These cookies are from social media sites enable users to share website pages and content through third party social networking and other websites. These social media sites are Facebook, Twitter, Google Plus, Pinterest, Linkedin, Reddit, VK, Stumbleupon, Tumblr and Youtube. Most of these cookies will not run unless visitors click on the share button, except for Youtube, which will run when there is embedded Youtube video on the page you visit. These cookies are mainly for calculating the view and share times of contents, and the companies that serve these cookies may also use users’ information to serve targeted advertising on other websites.

To opt out, please see the instructions set out in ‘How to control or delete cookies’ below.


How to control or delete cookies

Most browsers are automatically set to accept cookies but you have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, if you do disable cookies, you may not be able to use all the functions of this Website

You can disable cookies by using the opt-out links provided in the paragraphs above, or by changing your browser settings so that cookies from this Website cannot be placed on your computer or mobile device. In order to do this, please follow the instructions provided by your browser (usually located within the Help, Tools or Edit facility). Please note that using a third party opt-out link to disable a cookie may not delete the cookie from your browser but simply disable it from future use. If you wish to delete the relevant cookie, you will need to do this yourself from within your browser. You can also set your browser to alert you when cookies are being sent.

For further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit and (EU visitors)


Use of Information

We may use the information we collect from you in order for us, our affiliated companies, service providers and third party partners, to:

  • fulfil your requests for products, services and information, including to send you commercial and non-commercial messages and to process orders you have placed;
  • improve your experience and deliver you personalised content and information about products, services and offers through email communications and online through our Website and third party websites;
  • protect the Website against malicious or fraudulent activity by any person; and
  • create analytical reports, using aggregated and/or anonymsed information, so that we can understand the types of users who visit the Website and how they use the Website. This allows us to continuously improve the Website and our products and services to better meet our customers’ needs.


Disclosure of Information

We may share the information that we collect about you in the following circumstances:

  • to ZHAOCHEN affiliated companies or our service providers and third party partners for any of the purposes explained above. Our service providers have access to information only as needed to perform their functions and are not permitted to share or use data for any other purpose;
  • to any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, to protect our rights or the rights of any third party, or otherwise to protect the vital interests of any person; and
  • to any third party as part of any sale or transfer of company assets, if legally permitted.



We want you to feel confident about using the Website and we are committed to protecting the information that we collect. We have appropriate technical and organizational measures in place to protect the information you provide to us against unauthorized or unlawful use and against accidental loss, damage or destruction.


Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


Information, correction, blocking, deletion

You always have the option to request information about your stored personal data, on the origin of the data, the receiver of the data, the purpose of storage, as well as persons and organizations to whom we transfer your personal data to regularly. In addition, you have according to the legal provisions the right to correct, block or delete your personal data. If you have submitted personal information to us and wish to know what personal data is stored by us, or if you would like information on the use of your data, or wish the correction / blocking / deletion your data, please contact us via e-mail to


Your Rights

You can review and change your personal information you provided to us at any time by sending an email to

You can also ask for a copy of any personal information that we hold about you (for which we may charge a fee specified by law) and that we correct any inaccuracies. Please write to us at the e-mail address listed below should you wish to do so.


International Transfers

From time to time, we, our affiliated companies, service providers and third party partners may need to transfer your information internationally in order to service this Website or in connection with any other purpose explained in this Privacy Policy. This may include transfers of your personal information to territories outside of Europe. Some non-European territories do not have data protection laws as strict as those within Europe, but we have measures in place to make sure that your personal information remains protected in accordance with this Privacy Policy at all times.


Other Websites

The Website may contain links to other websites which are outside our control and are not covered by this Privacy Policy. If you access other websites using the links provided, the operators of these websites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.



If you have any questions about this Website, or your relationship with us, please contact us by email at

For the purposes of European data protection law, ZHAOCHEN is the data controller of visitors’ personal information collected through this Website.